Micro-targeted advertising to reach EU decision makers where they are
Put your policy message in front of the people making decisions, when they need to see it, in the news outlets they trust, and in their native language.
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PolyReach was created to fix a broken system
Most EU campaign advertising targets niche Brussels publications, which costs a fortune and are often ignored by the very policymakers you are trying to reach.
That’s where we come in. Founded by Brussels policy veteran Peter Beckett and digital growth strategist Neil McLaren, PolyReach combines cutting-edge digital advertising techniques from the e-commerce world with deep public affairs experience.
01
Display
Commissioners and the people around them consume more news media than most. Using tried-and-tested geographic and network-based targeting, we can make sure they’re seeing policy advertising that’s most relevant to them.
02
Social
Decision makers also have social media accounts, which means they see social advertising. By leveraging the social networks data and targeting possibilities, we can make your policy message a small part of a decision makers daily life.
03
Retargeting
The best policy messages need to be delivered to a very precise audience. By looking at a decision maker's previous engagement with your issue, we can serve policy ads tailored to their interests across the web.
We know that protecting your brand is key to a successful campaign, and our technology can make sure that your messages aren’t shown where they shouldn’t be.
We develop and implement engagement strategies across the kinds of media that political decision makers use on a day to day basis. We hold over 100.000 lines of data and traffic analysis in-house which tell us the kinds of websites and apps your target audience uses the most.
News media
News is the lifeblood of politics. All decision makers spend lots of time browsing top-tier news sites: both international brands like AP, Reuters or Politico; and top national brands like Le Monde, Die Welt or El Mundo. We simultaneously place ads on these websites in the language the user's device is configured to.
Specialist & other media
Decision makers also read the sports pages, as well as specialised media which covers the policy area they’re interested in. Our system can also place your message on these kinds of websites; and even tailor it to different policy or political interests based on the publication the user clicks from.
Utilities & translation apps
Online dictionaries, utilities like imperial to metric converters, and even Sudoku and wordgame apps are frequently visited by decision makers at work. For campaigns where visibility and impressions are important, these are a great low-cost way to put your message in front of the target audience as part of their daily working routine.
Search & social media
Search advertising is in our blood, and we use keyword analysis to target the search terms decision makers are using when they research your issue. We’re also experts at targeting decision makers through social advertising on X, Facebook and LinkedIn; the most used social media networks in the Brussels bubble.
How we do it
We combine advanced geo-targeting, IP-based techniques, and a proprietary data pool that grows with every campaign, allowing us to focus your ad spend with precision and continuously uncover high-value audiences others miss.
Geo-targeting
Draw an invisible fence around any policy hotspot—parliament chambers, ministerial offices, committee rooms, or trade-show floors—and serve your creative the instant a decision-maker’s phone crosses the line. PolyReach captures the live location signal, and keeps the dialogue alive with cross-device retargeting for days after they leave. Maximum relevance, zero wasted impressions, fully GDPR-compliant.
IP targeting
Speak inside the walls of the institutions that shape policy. We map public and private IP ranges for governments, regulators, NGOs, and corporates, then deliver ads that load only on those networks—no cookies needed. Whether you’re influencing one committee vote or an entire department, PolyReach locks spend to the right screens, updates IP lists in real time, and offers granular inclusion or exclusion controls so your message never drifts.
Precision First-Party Data
PolyReach is built on a living database of verified policymakers, senior civil servants and influence-shapers, captured directly from voter files, parliamentary directories, regulatory filings and opt-in engagement records. Every record carries deterministic identifiers that let us match a person across devices without third-party cookies and without guesswork.
Data visualisations
Each impression we deliver comes with over 20 data points on how, where and when it was delivered. Our full colour reports help you understand where your audience is and demonstrate value for money; and we’ll provide you with all the data in an Excel-readable format, so you can do your own analysis too.
Why choose PolyReach
PolyReach was created to fix a broken system. Most EU campaign advertising targets niche Brussels publications—often ignored by the very policymakers campaigns are trying to reach. Meanwhile, decision-makers stay tuned to their home-country press and sector-specific policy sites.
That’s where we come in.
Founded by Brussels policy veteran Peter Beckett and digital growth strategist Neil McLaren, PolyReach combines cutting-edge digital advertising from the e-commerce world with deep public affairs experience. We help you run smarter campaigns—targeted, measurable, and cost-effective.
Our approach spans search, display, and social—designed to reach the audiences that matter, in the media they actually consume.
Better reach. Better results. Lower spend.
Support services
We offer comprehensive, end-to-end services to support your campaign—so you can be as hands-on or hands-off as you like.
Artwork & testing
We use both in-house data and testing to make sure your campaign creatives really resonate with the target audience.
Web design
Online ads always click through to somewhere. We’re uniquely placed to create websites perfectly attuned to your campaign.
Data analysis
Want an expert view on what you learned from our campaign? Our in house data scientist will take a look at your campaign and help you understand its learnings.
Ready to Transform Your Policy Impact?
Book your free strategy call today and discover how our targeted advertising connects you with Brussels' key decision makers for real legislative change.
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